Writing for the Web: Organizing Multiple Pages

Dr. Stuart Blythe
Department of English & Linguistics
Indiana University-Purdue University Fort Wayne
Introduction

Comparing pages & screens

Recognizing elements of effective screen design

Writing prose to suit the Web

Organizing multiple pages

Writing faster

Additional Resources

To organize a set of Web pages effectively, think about the pattern you want to use, and make your pages look like a set.
Think about Organizational Patterns
The use of links in Web pages makes organization a trickier effort than it was when writing for print.  The traditional outline no longer applies.  Rather, multiple patterns are sometimes possible.

Lynch & Horton (1997) identify four types of organizational patterns:

  • Sequences are linear patterns in which readers proceed from one page to the next without much choice for variation.
  • Hierarchies look something like organizational charts, allowing readers to choose a sub-topic and then move along a path of pages devoted to that topic. If a reader wanted to move to a new sub-topic, she would have to return to the homepage.
  • Grids look similar to hierarchies, but with grids readers can easily move between sub-topics at any level.
  • With Webs, a reader can proceed to any page from any other page.
  • What pattern you use depends on your audience and purpose.  For more on the four types of patterns and when they're appropriate, see Lynch & Horton's (1997) page on site structure.
    Make Your Pages Look Like a Set
    Remember that readers cannot easily comprehend a "set" of Web pages.  Whereas a stapled collection of printed pages has a clear beginning and end, such boundaries are not so clear in a Web site.  Use a uniform set of format options (text, space, graphics) to reinforce the fact that readers are reading a set of pages.
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    first created:  01.15.01
    last updated:  01.16.01
    Stuart Blythe