Return to COM 559 Syllabus

Date	Topics	Readings
Jan 17	Media Innovation and Media Adoption	No readings
Jan 24	Paradigm Shift Class Screening: Biography: Thomas A. Edison	Kuhn, all
Jan 31	Technological Determinism Class Screening: McLuhan's Wake	Raymond Williams, "The technology and the society," from Television: Technology and cultural form Introductions and Chapter 1 excerpt from Jacques Ellul, The technological society
Feb 7	Cultural Studies and Media Adoption	excerpt from Richard Hoggart, The uses of literacy Stuart Hall, Cultural Studies: Two paradigms
Feb 14	Approaches to Media Innovation Class Screening: Who Killed The Electric Car?	Winston, Introduction Carolyn Marvin, "Inventing the expert," When old technologies were new Barbara Wejnert, "Integrating Models Of Diffusion Of Innovations: A Conceptual Framework"
Feb 21	Media Innovation and Adoption: Sound Individual Research Paper Conferences Class Screening: excerpt from Who Killed The Electric Car	Winston, Chaps 1-3
Feb 28	Media Innovation and Adoption: Broadcast Television Class Screening: The Great Transatlantic Cable	Winston, Chaps 4-7
Mar 6	Media Innovation and Adoption: Computers Class Screening: The Creation of the Computer	Winston, Chaps 8-12
Mar 13	Spring Break
Mar 20	Media Innovation and Adoption: Media Networks Class Screening: Alexander Graham Bell and the Telephone	Winston, Chaps 13-18
Mar 27	Contemporary Reactions to Three New Media Paper Abstract Due (if you have not already done so)	Czitrom, Chaps 1-3, 6, and Epilogue
Apr 3	Contemporary Reactions to Daniel Czitrom	Critical Studies in Media Communication, Volume 24, Number 5 December 2007, pp. 462-486
Apr 10	Team Class Facilations Research Paper Due	tba
April 17	Team Class Facilitations	tba
April 24	Media Adoption and the "Real World": Results of the Adoption and Use Project	no readings
May 1	Media Adoption and the "Real World": A visit to Sweetwater Sound	no readings
Thursday, May 8, 6:15-8:15 p.m.