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Resume´:

Geoffrey B. (Jeb) Waldschmidt 

eMail:  waldschg@ipfw.edu

Recent Graduate with 30 years’ experience: “What could be better?”

SUMMARY: Extensive experience and education designing marketing and advertising strategies, inventing collaborative dynamics, sales and presentation of ideas with supporting media.
MARKETING/ ADVERTISING: Business to business, manufacturing, consumer/ retail.
WRITER/ PRODUCER: Music/ audio/ video, advertising copy, commercials, annual reports, technical manuals, newsletters, catalogs, legal overviews, scientific and technical reports, lyrics, poetry, fiction
SALES: Entrepreneurial background in preparing strategies, making presentations and closing sales from kitchen table to boardroom.
MANAGEMENT: Owned and operated business (ad agency- staff of 9) for nine years, generating $375K in 1983 to $1.2 million in sales in 1990 with a 28% gross margin and a 5% net.
TEACHING: Elementary Composition, Intermediate Expository writing by developing Memetics as a literary theory to incorporate into a “canon of methods.”
TECHNOLOGY: Have quickly grasped many forms of technology for sale or use, ranging from manufacturing to media, including complete systems for product sales and delivery.

EXPERIENCE:
Adjunct Faculty, IPFW, IIT, USF September 2002- present
Graduate Assistant/ instructor, IPFW August 2000- September 2002
Communications Consultant, Lincoln Re., June 1996- June 2000
Free lance writer, student, promoter, touring and recording musician, May 1995- June 1996
Creative Director, WaterFurnace Intl., August 1993-May 1995
Free lance writer, January 1992- August 1993
CEO, WW&A,1983-1992
Vice President, Waldschmidt, Waldschmidt & Associates , 1976-1983
Production Manager, Waldschmidt & Krick, 1973-1976
Free lance writer, student, promoter, touring and recording musician 1966-1973

EDUCATION: BGS, Indiana University 2001, graduated with honors. MA, English, IU 2004--Thesis: Preliminary Remarks on the Meme and the Text: Their Relationship Within the Discipline of Language and Literature. Workshops, schools and seminars in sales and media, including Telmar Advanced Media School.

SERVICE/ AWARDS: Over two dozen Addy awards, recognition for community service including board membership of Artlink and Fort Wayne Dance Collective.

SKILLS/ TALENTS:
• Finding ways to do more with less, better, cheaper, faster.
• Linking analytical thinking with intuitive thinking.
• Making unlikely connections and finding unusual patterns.
• Seeing beyond one “right” answer.
• Creating enthusiasm and optimism for the creative process.
• Building the connection between business strategy, goals and the creative process.

Personal: Married 6/87, Diana F. Cole, Educator. Two Children: Amelia, 4/89, and Ezekiel, 3/92. Interests include outdoors, aviation (PC/A/SEL), memes, motorcycles, Art, Science and Technology.

References and portfolio available on request.

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